How many hits for kolaveri

The video features Anirudh, Dhanush and Shruti in the recording studio. Minus the fake sets and made-up expressions even the video of Kolaveri Di is interesting. Dhanush likes to stick to his boy next door image in his films. He has sung the song with same innocence. Here are the Kolaveri Di lyrics; you will surely laugh your stomach out after reading it. What makes 'Kolaveri Di' by Dhanush a hit? The TV commercials that get everyone talking, are they not 'viral'?

Anything can go viral, even an e-mailer. The idea is the key. Virals are not born, they are made. The idea has to grab you. One of our very successful virals has been Adultdost for Tata Sky an e-mailer. The three main qualities needed to go viral are: 1. The Content: The idea and the execution are critical. At times, something unexpected too has the potential to spread. Kolaveri, incidentally, was one such piece of content, completely unexpected but it still connected.

The Impetus: It is provided either via advertising or by piggybacking on a popular social media person's feed. This need not be a celebrity but any "popular" social media individual whose views are followed by many. Such people introduce the content to a larger audience. The result is an accelerated start of a spread.

Count: We have sent you a verification email. To verify, just follow the link in the message. M Suganth. Updated: Jan 14, , IST. Sridhar Subramaniam, the president of the music label that released the song, informs that the views for the user generated content for the song by way of cover versions, flash mobs, parodies, etc is around million.

Comments 0. Be the first one to comment. Read All Comments Post a Comment. The video accompanying the song was recorded at 2 a. However, Tamil writer Kadarkarai begs to differ. Fine music is created and enjoyed by mature minds. It is predominantly the adolescent minds that make this kind of superfluous songs a rage. Those minds do not have such memories and hence this popularity. I hope they would grow up soon and enjoy fine music soon" he said. Criticism notwithstanding, the song's popularity is growing and it is being broadcast on Hindi FM channels.