Why transit advertising

Jeremy Moser. Vitaly Alexandrov. Entrepreneur Store. Daniel Todd. Kelsey Sheehy. Skip to content Profile Avatar. Subscribe to Entrepreneur. Magazine Subscriptions. The Advantages of Transit Advertising Want to catch the attention of commuters? By Kathy J. Kobliski March 18, Opinions expressed by Entrepreneur contributors are their own.

More About Marketing. Thomas Smale Nov 12, Marketing Strategies. Jeremy Moser Nov 12, Your Digital Growth Plan. Vitaly Alexandrov Nov 12, Latest on Entrepreneur. In and beyond; however, the practice has the potential to become a strategic competitive advantage for reaching people. There are a few reasons why:. The capabilities of transit advertising are evolving. For instance, you can create multimedia experiences, integrate your digital and non-digital campaigns, and even buy media online, through AdQuick.

But is it the right strategy for you, and how do you make the most out of your budget? The following tips will help you navigate these two essential questions. Transit ads make logical sense. Marketers need to be there to meet them in these moments.

But how should your program tie into your other marketing initiatives? One of the challenges that he ran into was a suspicion, that he could not prove, that a high percentage of clicks were fraudulent. He elaborates, from his experience, that transit ads have the following advantages over social media:. Research from Nielsen has also found that as a category, out-of-home is the most effective offline medium for driving online activity.

Results like these require intentional planning. One AdQuick customer, a car sharing marketplace called Turo, uses a broad digital strategy that incorporates marketing to scale up the business. At a minimum, your transit ad needs to be memorable—that means telling a clear and compelling story that connects with your audience. Give an introduction to your company, explain what you do, and include a memorable takeaway.

Your marketing message needs to reach the right audience at the right time in their buying journeys. This marketing mantra is timeless—and has been one of the most important principles of marketing since the beginning of marketing as a discipline.

For instance, you can study the performance of a campaign in one market and replicate successes elsewhere. Focus on your data to figure out when, where, and how to advertise—to understand how your campaign fits into an overarching strategy. Mobile phones make it possible to bridge online and offline worlds. Strategic Marketing has developed and orchestrated transit advertising campaigns on the behalf of many clients.

We have handled everything from interior and exterior bus advertisements to subway ads in large metro areas. We are experts in ensuring that your transit advertising campaign is a success. By pairing eye catching design with strategically planned placement, your audience will take note of your brand.

Contact Strategic Marketing today and let us handle your transit advertising while you handle more customers. By clicking submit, you agree to receive email and phone communications from Strategic Marketing.

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This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. Transit Advertising: Capturing Audiences on the Move Transit marketing is a powerful way to advertise when you want to reach a wide audience.