No half-measures here either, lads: leprechauns don't forget. It was one of the original frankenfoods Lucky Charms hit the shelves in after some crazy food scientists experimented with Cheerios and Circus Peanuts marshmallow candy to form the cereal we love today. Mercifully, all Bran Flakes and orange slice candy designs were dropped in the process.
The original marshmallow roster was way simpler Though nowadays you get rainbows, hearts, balloons, moons, shooting stars, horseshoes, hourglasses, AND clover hats in your cereal bowl, the first boxes of Lucky Charms had just four 'mallows: yellow moons, orange stars, pink hearts, and green clovers.
The first newbie to arrive on the scene was the blue diamond, added in RIP, blue diamond. Lucky's supremacy was once challenged For a brief, weird moment in breakfast history, Lucky the Leprechaun was impeached from mascot office. In , General Mills tested out Waldo the Wizard -- a forgetful sorcerer who misplaced his Lucky Charms in every commercial and used the catchphrase "ibbledebibbledelicious" -- in New England markets.
Lucky the Leprechaun was invented providing a theme that would then influence the shapes and bright colors of the marbits, apparently making them more appealing in the process. Lucky the Leprechaun and the marbits have been given regular updates, giving the cereal a dizzying array of shapes and colors in its history.
In roughly chronological order, marbits have been offered as clovers, hearts, stars, moons, diamonds, horseshoes, whales, balloons, Christmas ornaments, candy canes, bells, trees, rainbows, pots of gold, different moons, hats with clovers, shooting starts, hourglasses, Olympic medals, Olympic torches, Rudolph the Red-Nosed Reindeer, ice skates, snowmen, stockings, mittens, Man in the Moon blue moons with a yellow-toothed smile , wreaths, presents, crystal balls, locks, bats, ghosts, cauldrons and books.
We're Lucky Charms and we're magically delicious. For five decades and counting Lucky Charms cereal has featured frosted oats and colored marshmallows. Made with whole grain Lucky Charms is fortified with 12 vitamins and minerals, and is a good source of calcium.
It all began with a bowl of Cheerios and a couple of circus peanuts. Those were the base ingredients that John Holahan, vice president of General Mills, opted to experiment with when he and his team were given six months to create a new brand of cereal that would be a hit with kids.
When the brand fell short of its original sales expectations, the solution seemed simple: more sugar. In , the oat bits got a sugar coating, and sales quickly improved. Photo courtesy FoodBeast. In , General Mills decided to add a fifth marbit—a blue diamond—to the lineup. It was removed 20 years later. The purple horseshoe, which was added in , gives Lucky the power to speed things up.
Photo courtesy Mr.
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